For more than two decades, Google has been the starting point for finding a businesses, products and services online.
More people are now turning directly to AI platforms like ChatGPT, Gemini and Perplexity to research, compare and recommend businesses.
So, while being visible on Google still matters, there’s now another question every business should be asking:
Your website may perform well on Google. It may be beautifully designed, regularly maintained and optimised for SEO.
But that doesn’t necessarily mean AI platforms understand your business – or are likely to recommend it.
What does AI currently know about our business?
Would we appear when someone asks AI for businesses like ours?
Is our website ready for the way people are starting to search?
What does AI currently know about our business?
Would we appear when someone asks AI for businesses like ours?
Is our website ready for the way people are starting to search?