Beetle Inc

News

Beetle Inc Breaks New Ground: 7 Shoot Days. 6 Locations. 3 Weeks.

The cameras have barely had time to cool off.  

In the last 3 weeks, our team pulled off the most shoots we’ve ever done in such a short space of time (and yes, we had to make this happen despite all the public holidays spicing things up). Seven full days of shooting at six different locations: a mine, farm, cement plant, factory, a manufacturing plant and even an industrial forge facility. We powered through them all like a hot knife through butter. 

Each shoot was unique… a different brand with its own brief, location and creative goal. We captured everything: wow-worthy stills, video and drone footage. All out there in the wild, not a single studio in sight.  

This kind of output doesn’t happen by accident. It takes precision planning and coordination, creative agility and an unflinching army of talented people. Look, we’re no strangers to full shoot days and long hours. But pushing our limits is where we put ourselves to the test. And as an agency, we live for the opportunity to rise to the occasion.  

HUGE THANKS to the production crews, photographers, lighting assistants, stylists, models, art directors and copywriters. Everyone stepped up to the plate. Every shot delivered.  

To our clients: thanks for trusting us with your brand stories. It’s this kind of work that reminds us why we do what we do (and why we pack so many backup batteries and extra-sugary snacks).  

Hard work pays off, and we’re pumped for even more shoots on the horizon. But for now? A deep breath, a round of applause, and maybe – just maybe – a quick nap.