Most research houses follow traditional quantitative and qualitative research approaches. We don’t. Our approach is unique in that we often explore a variety of research methodologies to attain valuable market insights that drive our marketing strategies. We understand that a brand prospers from the inside out, so we consider every facet of the brand’s market and its representatives. This enables us to uncover critical data regarding those who influence the purchase decision and brand perceptions. Our market research projects have been conducted with such effect that they have inspired substantial changes within our clients businesses, ranging from reorganising staff structures to internal alignment programmes to drive internal support of the business’s marketing initiatives.